You’ve probably seen it on your personal feed: Instagram ads promising $10,000 per month, or people who are constantly talking about themselves on LinkedIn. Or the iconic influencer. They’re all examples of self-promotion via marketing, and although they can be annoying however, they can be effective if executed correctly.

Self-promotion is essential because it helps to raise awareness about your abilities and skills, which can attract opportunities that could aid you in advancing your career or even change your career. You can also share your achievements with those who might be able to help in the future. You could be overlooked and squandering opportunities if you don’t have it.

However it can be difficult to master the art of self-promotion since it’s often difficult to know how much is excessive or when you may be viewed as a braggart. Numerous studies have revealed that bragging self promotion via marketing can make others feel jealous and angry and can cause negative reviews for your performance.

Constructive self promotion, on the contrary, is about demonstrating to others your unique value offer. It focuses on showing others what you are good at and why you are the most effective at it, and how you can solve their problems. This can be a daunting task for a lot of people particularly those who struggle with impostor syndrome or feel uncomfortable talking about their achievements. However, mastering the art of self-promotion can result in more opportunities and a more long-lasting career in the workplace.